Growth Marketing Specialist - App Optimization

Boston, Massachusetts, États-Unis ● Caroline du Nord, États-Unis ● Caroline du Sud, États-Unis ● Connecticut, États-Unis ● Maryland, États-Unis ● McLean, Virginie, États-Unis ● Memphis, Tennessee, États-Unis ● New Jersey, États-Unis ● New York, État de New York, États-Unis ● Pennsylvanie, États-Unis ● Rochester, État de New York, États-Unis ● Virtuel Numéro de demande 17705
16 décembre 2021

Mobile App Growth Marketing Specialist (Remote) 
 

Summary: 

The goal of the specialist is growing mobile app subscribers through the execution of scalable campaigns, optimizations, testing for in-app messaging for our 100+ local property apps and our USA Today national apps. The specialist supports the mobile app marketing manager in developing and executing a full-funnel app growth strategy. 
 

Essential duties and scope 

  • In collaboration with native product and QA teams, own in-app campaign management to ensure smooth campaign and messaging updates 

  • Work with regional team to implement scalable in-app marketing campaigns 

  • Work with brand and creative teams to develop assets and messaging that are on-brand and apply best practices 

  • As the app expert, collaborate with performance marketing and retention teams on initiatives that support a full-funnel strategy 

  • Working with product team, continuously optimize ASO, store presentation to drive organic growth and improve paid media 

  • Monitor app performance daily and adjust campaigns as needed 

  • Working with data insights team, ensure tracking, reporting, evaluating, and communicating campaign learnings is shared with all internal partners 

  • Be the app champion with all internal partners pitching ideas and innovation to improve, enhance the product and consumer experience 
     

Qualifications 

  • Bachelor’s degree and/or relevant work experience 

  • 2+ years working experience in digital marketing or growth field, mobile marketing preferred 

  • Efficient in MS Office Suite, especially PowerPoint and Excel 

  • Experience with Google Analytics, Data Studio a plus 

  • Ability to interpret data to inform actionable insights that drive app campaign messaging strategies 

  • Up-to-date knowledge of Google Play and App Store guidelines and app trends 
     

Soft skills needed to do the job… 

  • Experience working in a fast-paced matrix environment with the ability to build effective cross-functional working relationships 

  • Excellent written and verbal communication skills 

  • Strong time management, organizational, and prioritization skills 

  • A customer-first mind-set 
     

Bonus points if you have… 

  • Creative and writing skills 

  • Previous experience with news and/or magazine media products 

Autres détails

  • Famille d’emplois Marketing Operations
  • Fonction professionnelle Marketing
  • Type de paie Salaire
Location on Google Maps
  • Boston, Massachusetts, États-Unis
  • Caroline du Nord, États-Unis
  • Caroline du Sud, États-Unis
  • Connecticut, États-Unis
  • Maryland, États-Unis
  • McLean, Virginie, États-Unis
  • Memphis, Tennessee, États-Unis
  • New Jersey, États-Unis
  • New York, État de New York, États-Unis
  • Pennsylvanie, États-Unis
  • Rochester, État de New York, États-Unis
  • Virtuel