Business Development & Digital Marketing Specialist

Parker Poe, 1221 Main Street, Columbia, South Carolina, United States of America ● Parker Poe, 620 South Tryon Street, Charlotte, North Carolina, United States of America ● Parker Poe, PNC Plaza, Raleigh, North Carolina, United States of America Req #163
Monday, August 9, 2021

Become part of the Parker Poe team that – for more than a century – has represented many of the Southeast’s largest companies and local governments.

We are a tight-knit firm that values the person beyond the lawyer or professional. Because of this, in addition to structured integration efforts, you will find that mentorship, professional development, and internal referrals happen organically. If you want to join a collaborative team providing sophisticated legal services – without losing sight of our calling to give back to our communities – this is the place to be.

We are not utilizing agencies to fill this position. 

Department: Marketing and Business Development
FLSA: Nonexempt
Direct Reports: No
Supervised By: Chief Marketing and Business Development Officer

Position Summary
The Business Development & Digital Marketing Specialist will provide business development and digital marketing support to the department’s management team. Reporting directly to the Chief Marketing & Business Development Officer, this position will serve as a key resource on a range of targeted activities that align with the Firm, Practice Group, Industry Team, and Office business plans. 

This position requires a client/customer service mindset, strong organizational skills, passion for professional services marketing, and flexibility with hours and occasional travel. Ability to meet deadlines and manage multiple projects is a must.

This position may be located in the one of the following office locations: Charlotte, NC; Raleigh, NC; or, Columbia, SC. 

Primary Duties and Responsibilities
Closely collaborate with Marketing Communications Manager on campaign analytics and score for firm’s Digital Marketing and Engagement Strategy.
Coordinate pitches, RFP responses, and presentations under the direction of lawyers and business development colleagues.
Monitor and report on key metrics measuring the effectiveness of digital campaigns, track engagement scoring leads, and work with BDM’s on “soft leads.”
Draft and coordinate key directory ranking submissions, maintain annual calendar of deliverables for rankings, and arrange interviews with researcher as necessary.
Provide support for sponsorships and coordinate activities involved with sponsorship benefits.
Assist with monitoring BD-related budgets.
Assists with the planning and execution of webinars and client events, under the guidance of the firm’s Event Planner.
Ensures that department processes and procedures are followed to ensure the effective and efficient operation of the department.
Assist with content marketing strategy, including updating website content and marketing materials.
Maintain department’s portion of the firm’s intranet.
Maintain and regularly update the experience database.
Assist with onboarding of lateral attorneys and coordinating lateral business plans.
Assists with special projects as needed.

Requirements
A minimum of 3-5 years of marketing or business development experience in law firms or other professional services industry.
A Bachelor’s degree, preferably in business, marketing, communication, or related field.
Excellent verbal, written, editing, and proofreading skills
Highly motivated, energetic and proactive
Parker Poe is an Equal Opportunity Employer and makes recruitment, employment, promotional and all other personnel decisions without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law
Location on Google Maps
  • Parker Poe, 1221 Main Street, Columbia, South Carolina, United States of America
  • Parker Poe, 620 South Tryon Street, Charlotte, North Carolina, United States of America
  • Parker Poe, PNC Plaza, Raleigh, North Carolina, United States of America