Digital Fulfillment Specialist

101 Wyndale Dr, Lynchburg, VA 24501, USA ● Lynchburg, VA, USA ● The News & Advance, 101 Wyndale Dr, Lynchburg, Virginia, United States of America Req #5263
Tuesday, November 23, 2021

The News & Advance is seeking a Digital Fulfillment Specialist. The position is an entry-level position and will focus on campaign management, optimization and retention for our digital advertising clients. The Digital Fulfillment Specialist will consult with sales reps and work with the Regional Ad Director to enhance their proposals by including the appropriate digital media mix of marketing solutions provided by The Lynchburg Group, including GoDanRiver.com, MartinsvilleBulitin.com and NewsAdvance.com. This digital media mix may include local banner ads, targeted display ads, online directory and reputation intelligence, Score Your Deal, SEM, Social Media, contests, and digital email advertising products. The position will also include assisting in creating Vision presentations, tracking presentations, sales and reporting on monthly sales; as well as assisting with planning and executing special events. Other duties as assigned by the Regional Ad Director. This position facilitates the learning and tasks required to excel in digital media planning and management. The Digital Specialist will be exposed to the research, planning and management of email marketing, search engine marketing, online display, and other emerging digital products.

ESSENTIAL JOB FUNCTIONS • Assist Account Executives by being the expert on new and/or current digital products that encompass appropriate recommendations while utilizing all The Lynchburg Group digital advertising solutions • Conduct research including target audience identification, competitive analysis, qualitative web site profiling, search engine keyword analysis, and secondary research aggregation • Create project plans and schedules • Prepare and report campaign optimization information • Work closely with managers in the preparation of estimates, campaign schedules, budgets and other project management requirements • Research and understand advertising and digital media industry trends to best assist clients in achieving their advertising objectives • Coordinate the trafficking of digital products between sales support and fulfillment • Run and analyze email marketing, directory, SEM, and social media campaigns • Provide daily, weekly and monthly digital and Vision reports • Follow the procedures and company policies of The Lynchburg Group advertising department • Other duties as required

EDUCATION / EXPERIENCE
• Bachelor's degree or equivalent in a marketing communications or digital advertising related field preferred. • Knowledge of digital media beneficial. • Exceptional critical thinking and problem solving skills with the ability to leverage insight and analytics is a highly recommended. EOE

Other details

  • Pay Type Hourly
  • Travel Required Yes
Location on Google Maps
  • 101 Wyndale Dr, Lynchburg, VA 24501, USA
  • Lynchburg, VA, USA
  • The News & Advance, 101 Wyndale Dr, Lynchburg, Virginia, United States of America