Digital Marketing Solutions Specialist

Atlanta, GA, USA ● Boston, MA, USA ● Cincinnati, OH, USA ● Dallas, TX, USA ● Fort Myers, FL, USA ● Greenville, SC, USA ● Indianapolis, IN, USA ● Knoxville, TN, USA ● Louisville, KY, USA ● Nashville, TN, USA ● Pensacola, FL, USA ● Phoenix, AZ, USA ● Plano, TX, USA ● Texas City, TX, USA ● Tucson, AZ, USA Req #17448
Tuesday, August 3, 2021

The Digital Marketing Solutions Specialist is responsible for the proper execution, maintenance, and overall service of high-value marketing campaigns that run as non-standard implementations within the ReachLocal portfolio of media products. These include email marketing, Facebook, Instagram, YouTube, Snapchat, LinkedIn, TikTok, Twitter, Pinterest, Waze and other emerging platforms.


Responsibilities include:
CAMPAIGN EXECUTION

  • The Marketing Specialist is responsible for taking on new campaigns and effectively launching the campaigns within departmental SLA’s.
  •  Proactively contact project stakeholders and keep them informed throughout the campaign build process. 
  •  Actively work to resolve campaign deadlocks such as creative approval delays, tracking code issues, provisioning issues, etc. 
  •  Review provided campaign parameters and make adjustments/recommendations to ensure the program’s success. 
  •  Work within multiple systems and vendors to launch campaigns. 
  •  QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended. 
  •  Own the campaign launch process end-to-end.

CAMPAIGN MANAGEMENT

  • The Marketing Specialist is responsible for regularly reviewing and tuning all campaigns within their book of clients.
  • Perform mid-cycle deep dive analysis of every campaign including documenting findings and communicating relevant insights to campaign stake holders.
  • Make targeting, bidding, and creative changes as needed to ensure campaign success.
  • Actively manage campaigns based on the KPI’s that are most important to the client and other project stakeholders.
  • Keep the campaign information up to date within the project management systems
  • Ensure spend data is regularly updated within the Platform and that all campaign performance questions.
  • Attend client calls on an ad-hoc basis serving as the subject matter expert to the project stakeholders.  

CLIENT SERVICE 

  • The Marketing Specialist is tasked with providing exceptional customer service to internal and external project stakeholders.
  • Provide prompt and professional communication about accounts.
  • Scope problems and provide clear dates of completion for tasks.
  • Proactively communicate campaign problems and successes to stakeholders.
  • Closely monitor and improve stakeholder relationships
  • Organize support resources when needed to resolve campaign problems
  • Manage daily workflows to ensure all tasks are completed within department SLA’s

CAMPAIGN ANALYSIS

  • The Marketing Specialist is tasked with being the subject matter expert on all of their campaigns.
  • Develop comprehensive analysis of currently running campaigns.
  • Highlights – what is performing well with the campaign?
  • Lowlights – what areas of the campaign need improvement?
  • Insights – what strategic recommendations and context can be given about the account?
  • Leverage additional analytic tools when needed.
  • Understand and implement analytic technologies such as tracking pixels, utm strings, and conversion monitoring systems both proprietary and 3rd party
  • Go beyond basic campaign metrics to analyze campaigns within the overall context of the client’s marketing program
  • Be able to strategically and quantifiably recommend budget increases and additional marketing tactics within ReachLocal’s portfolio of media products
  • Produce ad-hoc reporting and client presentations
  • Overall job performance will be measured against the following factors:
  • Maximize budget utilization for all accounts with and average utilization rate of at least 90%.
  • Launch campaigns within 7-10 business days.
  • Regularly monitor campaigns at 7, 15, and 21 day intervals.
  • Performing deep dive campaign analysis every 15 days within a campaigns cycle.
  • Document this analysis within project management systems.
  • Communicate insights to project stakeholders.
  • Create needed SalesForce tickets
  • Prevent any credits owned to clients due to campaign errors.
  • Respond to email inquiries within 4 business hours and setting expectations for resolution of the issue.
  • Produce end-cycle reports within 2 days of cycle completion.
  • Provide highlight, lowlights, and insights for all campaigns.
  • Delivery reports to DMC/ME’s
  • Follow daily workflow procedures.
  • Check the SalesForce ticketing cue, Corp Portal performance reports, and Write statuses
  • Identify necessary tasks for the day such as campaign launches, campaign updates, needed email responses, and prioritize into a chunked list.
  • Schedule three, 1-hour blackout windows to work on projects without the interruption of email and chat. Actively communicate with the team and manager the start and stop of these times.


Other details

  • Job Family Marketing Operations
  • Job Function Marketing
  • Pay Type Salary
Location on Google Maps
  • Atlanta, GA, USA
  • Boston, MA, USA
  • Cincinnati, OH, USA
  • Dallas, TX, USA
  • Fort Myers, FL, USA
  • Greenville, SC, USA
  • Indianapolis, IN, USA
  • Knoxville, TN, USA
  • Louisville, KY, USA
  • Nashville, TN, USA
  • Pensacola, FL, USA
  • Phoenix, AZ, USA
  • Plano, TX, USA
  • Texas City, TX, USA
  • Tucson, AZ, USA