Sr. Public Relations Specialist

Colorado Springs, CO 80920, USA Req #1067
Tuesday, June 15, 2021
Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 600 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Sr. Public Relations Specialist position exists to advance the media and public relations efforts of the Communications team for Focus on the Family’s Marriage, Parenting, and Advocacy for Children departments. This position serves as a primary “face” of the ministry to mainstream and Christian media channels by proactively pitching story ideas featuring Focus spokespeople to media outlets and establishing and deepening contacts with both secular and Christian media to advance coverage goals. The position also handles interview coordination for Focus on the Family spokespeople. It initiates client contact, projects, and timelines, engages in strategic planning for the Communications team, conducts research for use in media interview prep, manages media lists and contributes to daily news roundup to further media pitching goals.


Essential Duties/Responsibilities:

Proactively reviews potential stories that are currently in the news to develop a Focus angle and persuasively pitch Focus spokespeople to media outlets


Demonstrates proven positive relationships with both secular and Christian media, utilizing key contacts, relationships, and expertise to position Focus prominently in national and regional media outlets and advance coverage goals


Intentionally cultivates and maintains new media relationships by regularly reviewing what specific journalists cover and initiating contact with relevant story ideas


Creates and executes book publicity plans for Focus published authors for print, radio, and TV


Pursues clients proactively to determine upcoming publicity needs on behalf of PR team


Engages in strategic planning with clients to further coverage goals for specific ministry initiatives


Seeks new and innovative ways to publicize Focus products, ministries, and events to the media


Takes incoming media requests for the PR team and other Focus ministries, coordinating those requests promptly and on deadline


Researches and writes external press materials including news releases, spokesperson bios, news pitches, correspondence and community material, and internally used content such as ministry talking points and spokesperson training materials


Serves as a ministry spokesperson


Provides media training for spokespeople


Executes publicity campaigns from start to finish


Coordinates media/PR events such as media campus press visits, news conferences and on-site interviews


Provides basic video taking and editing work for use in promoting Focus’ efforts


Creates media lists using research and online list builders


Engages reporters and news outlets with social media to deepen relationships and advance PR goals


Assists with internal communications when needed


Other Duties/Responsibilities:

Performs other duties, including but not limited to duties as assigned, some of which may include the development and creation of a variety of copyrightable works (e.g., print, photography, film, music, visual arts, etc.) for distribution in all media and formats (such as television, radio, internet, wireless, DVD, satellite and digital) on a world-wide basis, all of which shall be for the benefit of Focus on the Family


Managerial Breadth/Scope of Job:

Leads staff in director’s absence

Takes a leadership role in project management and generating new ideas for expanding impact


Working Environment/Physical Requirements:

Office environment

Occasional travel as needed

Occasionally will work events outside normal work hours




Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values


This role is considered a Spokesperson for Focus on the Family and should represent Focus’ position and tone at all times


Personal Characteristics:

Is a strong team player with a positive, “can-do” attitude

High level of initiative

High level of energy and enthusiasm

Well-developed social skills that convey warmth and a genuine interest in people

Emotionally resilient and capable of handling pressure and rejection without inappropriate disappointment of personal reproach

Flexible; ability to multi-task and adapt to quickly-changing work demands




Bachelor’s Degree in Journalism or Communications, with a Public Relations emphasis preferred

Accredited in public relations (APR) or advanced degree a plus

Knowledge of AP writing style

4-6 years of related PR or marketing experience

Experience writing press materials

Knowledge of Microsoft Word, Excel, and PowerPoint, with knowledge of Apple Keynote a plus

Proven and established contacts with the media


Skills, Abilities, and Special Talents/Gifts:

Independent thinker and aggressive “seller” to internal clients and outside media contacts

Excellent attention to detail

Excellent organizational and time management skills



Strong oral and written communication skills

Ability to handle multiple projects and meet strict deadlines

Highly skilled in use of computer hardware and software

Ability to create and edit video

Ability to lead, make decisions and work well without supervision

Ability to maintain a sense of perspective with humor under pressure and when confronted with shifting priorities

Ability to give and receive feedback


Understanding and appreciation of content and trends in marriage, parenting, and advocacy for children as they affect families

Understanding and appreciation of social and new media applications and their influence

Skilled at building rapport and strengthening relationships, both internally and externally

Ability to generate newsworthy angles and to create persuasive pitches


Stewardship Requirements:

Is wise and reliable with ministry resources during off-campus PR-supported events  

Pay Range: $54,841 to $64,769\Yr.   

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 30 hours or more per week are eligible for:

  • Medical Plan
  • Dental Plan
  • Life Insurance
  • Disability Insurance
  • Flexible Spending Accounts


Employees scheduled for 20 hours or more per week are eligible for:

  • Legal Shield/ID Shield   

  • Retirement

  • Plan
  • Vacation Time

  • Sick Time
  • Holidays 
  • Service Awards 


Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

Temporary employees are not eligible for benefits.

Helping Families Thrive! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

Other details

  • Pay Type Salary
Location on Google Maps
  • Colorado Springs, CO 80920, USA