CCH Banner

Director of B2B Marketing

Virtual Req #511
Wednesday, May 12, 2021

Cross Country Healthcare is looking for top talent to join our team


Cross Country Healthcare, Inc. (CCH) is a leader in providing total talent management including strategic workforce solutions, contingent staffing, permanent placement and other consultative services for healthcare clients. Leveraging nearly 35 years of expertise and insight, CCH solves complex labor-related challenges for clients while providing high-quality outcomes and exceptional patient care. As a multi-year Best of Staffing® Award winner, CCH is committed to excellence in delivery of its services and was the first public company to earn The Joint Commission Gold Seal of Approval® for Health Care Staffing Services Certification with Distinction.


The primary responsibility of the Director, Marketing is to partner with business lines (acting as an advisor, business partner), Corporate Marketing and COEs in the development of B2B marketing strategies and execution of marketing plans. The role will lead, develop and/or co-ordinate the creation of content and copy with the execution of campaigns and/or just in time initiatives across various on and off-line channels to targeted audiences across B2B segments. The role will act as a liaison for Marketing to communicate updates, measure performance and business impact, uncover business opportunities and needs, etc. and support business objectives. Additionally, the Director may be required to partner / assist on major initiatives and support COEs and Corporate Marketing as needed.

  • Partner with senior business leaders in accessing what Marketing strategies and tactics are required to drive business impact.
  • Lead the development of marketing strategies, plans and timelines that align and support key business goals and have a measurable impact on business performance.
  • Oversee and coordinate with the COEs the development of initiatives, projects and/or campaigns (creative and content) and their timely execution that meet and exceed expectations.
  • Partner with marketing ecosystem vendors and partners.
  • Manage marketing budget as specified for the line of business and or functional area.
  • Provide regular and consistent communications, updates, analysis and reporting re: performance to key stakeholders, senior leadership, etc.
  • Monitor industry, market and competitor trends, movements, news, etc. related to the line of business that requires new, improved, etc. marketing tactics, initiatives to take advantage of business opportunities
  • Achieve targeted results and ensure timely and effective execution of marketing tactics and programs. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs. Review on a consistent basis to adapt as needed.
  • Coach mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for talent succession.
  • Develop and prepare key messaging and presentation material for senior management as needed.
  • Research, analyze and report on economic trends, buying habits and the demographic characteristics of client and candidates’ preferences e.g. buyer personas, journey mapping, etc. for products/services and those of competitors. · Work closely with internal departments, key stakeholders, senior executives etc. in understanding needs, opportunities, insights, feedback, etc. in the creation, development and effectiveness of marketing strategies and initiatives. · Partner with COE’s and Corporate Marketing as needed in the support, development and execution of ad hoc and/or planned initiatives and/or campaigns.

  • Bachelor’s degree in Business, Marketing, Healthcare or other similar discipline, MBA or Masters degree in related discipline.
  • 8-10 years’ experience with 7 in progressive Marketing roles at the senior management e.g. Director level.
  • A track record of performance excellence meeting targets and objectives.
  • Strong analytical, planning forecasting and budgeting/financial skills.
  • Ability to interface with senior leadership undercovering opportunities, conveying advice and recommendations
  • Excellent communication and negotiation skills e.g. ability to sell concepts and ideas.
  • Ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals
  • Ability to manage multiple, complex priorities within demanding timeframes
  • Proven ability to lead and interface effectively in a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives.

 Cross Country Healthcare is an EEO employer - M/F/Veteran/Disability

#IND_1 #CB



Cross Country Healthcare offers a competitive compensation and benefits program including: Medical plan, Dental plan, Life insurance, Disability plan, 401(k) plan and Tuition Assistance


Cross Country Healthcare is an EEO employer - M/F/ Veteran/Disability

Other details

  • Job Family Directors
  • Job Function DIR
  • Pay Type Salary