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Regional Business Development Manager

Virtual Req #1507
Tuesday, November 23, 2021

Cross Country Healthcare is looking for top talent to join our team


Cross Country Healthcare, Inc. (CCH) is a leader in providing total talent management including strategic workforce solutions, contingent staffing, permanent placement and other consultative services for healthcare clients. Leveraging nearly 35 years of expertise and insight, CCH solves complex labor-related challenges for clients while providing high-quality outcomes and exceptional patient care. As a multi-year Best of Staffing® Award winner, CCH is committed to excellence in delivery of its services and was the first public company to earn The Joint Commission Gold Seal of Approval® for Health Care Staffing Services Certification with Distinction.

Basic Purpose:
Responsible to achieve sales and business development targets within a specified industry or geographic area within the Workforce Solutions & Talent Management practice for CCH. Primary responsibilities include focusing on closing new business in the regional Acute facilities and targeted larger non-Acute facilities, new business and development planning/forecasting, pipeline management, successful execution of the sales cycle and attainment of client wins. You will be working directly with your local Branch Market Managers to collaborate to grow new accounts and business while the Market Managers focus on expanding and growing existing accounts. Accountable to drive the achievement of client acquisition and revenue growth objectives through a solution-oriented, consultative sales approach in an organization that has a continuous improvement culture. 

Primary responsibilities include focus on Acute hospitals and larger non-acute opportunities and closing new business. Work
 with your local Branch Market Managers in your geography to grow new accounts and business while the Market Managers focus on expanding and growing existing accounts. 

Sales – Develop, identify and qualify new business opportunities through strategic prospecting and account planning in order to meet and exceed client acquisition targets. Lead the entire sales cycle from prospect identification to contact approach (all levels), needs assessment, opportunity development, solution design, preparation of materials in response to RFP requests, sales presentations, contract negotiation and opportunity closure.

Pipeline Development – Proactively target prospects and establish/develop business relationships with key decision makers within prospect and client companies. Achieve targets for pipeline development and prioritization based on established criteria.

Post-Sales Activity – Coordinate with Implementation and other WFS resources for deployment of the client solution. Ensure timely and accurate account transition from Sales to Operations/Relationship Management function.

Business Development – Develop and maintain strong, long-lasting client relationships and apply a consultative selling approach to create new demand to achieve revenue growth targets.

Analytics – Maintain accurate and aligned sales forecasts and other sales and business development-related reporting requirements.

Leadership – Lead and coordinate with functional department resources supporting the proposal development function and the review of deals to establish financial impact and cost, pricing, risk and benefits.

Collaboration – Work collaboratively with Workforce Solutions leadership team to ensure Sales & Business Development, Implementation & Quality, Operations & Relationship Management, and Consulting Services are aligned. Also assist the marketing and business development function domestically and globally to help establish and develop successful marketing initiatives designed to support sales and business development objectives.

Adherence to Company Systems Requirements – Compile and enter information and data related to client and prospect interactions into CRM application timely, consistently and with required amount of detail. Ensure information is entered and maintained in additional company system(s) as required.

Travel/Field time expectations 50+% of time for in-person meetings with prospects and clients to develop key business relationships.


Bachelor's degree in Business, Sales & Marketing or related field. Minimum 5 years’ sales experience required. Workforce Solutions background preferred with Staffing and Healthcare background.  



Cross Country Healthcare offers a competitive compensation and benefits program including: Medical plan, Dental plan, Life insurance, Disability plan, 401(k) plan and Tuition Assistance


Cross Country Healthcare is an EEO employer - M/F/ Veteran/Disability

Other details

  • Job Family Sales
  • Job Function MGR
  • Pay Type Salary