Growth Marketing Specialist - App Optimization

Boston, MA, USA ● Connecticut, USA ● Maryland, USA ● McLean, VA, USA ● Memphis, TN, USA ● New Jersey, USA ● New York, NY, USA ● North Carolina, USA ● Pennsylvania, USA ● Rochester, NY, USA ● South Carolina, USA ● Virtual Req #17705
Thursday, 16 December 2021

Mobile App Growth Marketing Specialist (Remote) 
 

Summary: 

The goal of the specialist is growing mobile app subscribers through the execution of scalable campaigns, optimizations, testing for in-app messaging for our 100+ local property apps and our USA Today national apps. The specialist supports the mobile app marketing manager in developing and executing a full-funnel app growth strategy. 
 

Essential duties and scope 

  • In collaboration with native product and QA teams, own in-app campaign management to ensure smooth campaign and messaging updates 

  • Work with regional team to implement scalable in-app marketing campaigns 

  • Work with brand and creative teams to develop assets and messaging that are on-brand and apply best practices 

  • As the app expert, collaborate with performance marketing and retention teams on initiatives that support a full-funnel strategy 

  • Working with product team, continuously optimize ASO, store presentation to drive organic growth and improve paid media 

  • Monitor app performance daily and adjust campaigns as needed 

  • Working with data insights team, ensure tracking, reporting, evaluating, and communicating campaign learnings is shared with all internal partners 

  • Be the app champion with all internal partners pitching ideas and innovation to improve, enhance the product and consumer experience 
     

Qualifications 

  • Bachelor’s degree and/or relevant work experience 

  • 2+ years working experience in digital marketing or growth field, mobile marketing preferred 

  • Efficient in MS Office Suite, especially PowerPoint and Excel 

  • Experience with Google Analytics, Data Studio a plus 

  • Ability to interpret data to inform actionable insights that drive app campaign messaging strategies 

  • Up-to-date knowledge of Google Play and App Store guidelines and app trends 
     

Soft skills needed to do the job… 

  • Experience working in a fast-paced matrix environment with the ability to build effective cross-functional working relationships 

  • Excellent written and verbal communication skills 

  • Strong time management, organizational, and prioritization skills 

  • A customer-first mind-set 
     

Bonus points if you have… 

  • Creative and writing skills 

  • Previous experience with news and/or magazine media products 

Other details

  • Job Family Marketing Operations
  • Job Function Marketing
  • Pay Type Salary
Location on Google Maps
  • Boston, MA, USA
  • Connecticut, USA
  • Maryland, USA
  • McLean, VA, USA
  • Memphis, TN, USA
  • New Jersey, USA
  • New York, NY, USA
  • North Carolina, USA
  • Pennsylvania, USA
  • Rochester, NY, USA
  • South Carolina, USA
  • Virtual